You understand the value of email marketing. How it can save you money and improve your customer and prospect communication. But you still have relatively few email addresses for your customers, many of whom might prefer to receive communications via email.
What if you could expand your email marketing and communication programs with a significant quantity of validated email addresses for your customer base? What if those email addresses could be added right to your customer records automatically?
How it Works
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Email address clean-up |
Identify and remove obviously errant addresses from the customer name file. |
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Record extraction and Secure transmission | Valid customer records that do not already have an email address are securely extracted and transmitted to ADP. |
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Multi-tiered compile effort |
Multiple sources are searched to find the highest number of valid “opt-in” email addresses.
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First content email message |
A generic, low pressure message is sent on the dealers behalf to validate the found email address and to request permission to send future email communication to the customer.
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Valid addresses, opt-outs sent back to ADP | All validated email addresses and those customers that have “opted-out” of future email communication are returned to ADP.
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Updates applied to name file |
ADP applies all validated email addresses and any opt-out flags to the customer name file.
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Reports sent to DealerSuite.com | High level processing statistics as well as a complete “append” list and opt-out list are posted on a secure DealerSuite location.
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Process repeats annually |
Process runs automatically every 12 months.
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